How medtech companies can address physicians biggest needs

With rapid adoption of digital health technologies due to the COVID-19 pandemic, physicians believe there is untapped opportunity for health IT to help drive clinical efficiency and care quality—if they can address their biggest concerns around interoperability and improved workflow, according to a report from Deloitte.

The research found that doctors are very interested in medtech innovation but hope it can address deficiencies such as:

  • Interoperability: Eighty-four percent of physicians anticipate secure and efficient sharing of patient data and 83% believe that patient-generated data will be integrated into care delivery in the next 5–10 years.
  • Optimized workflow: Sixty-one percent of physicians said their greatest need today is to improve routine clinical processes.
  • Intelligent augmentation: Sixty-four percent of physicians anticipate AI will help predict and diagnose diseases as well as prevent acute events and 54% expect routine medical images will be read and interpreted by machines.
  • Data security and integrity: Physicians are open to technology adoption but have questions about safety and security. Sixty-nine percent of physicians wanted to know who is liable when a medical error occurs in connection with using technology for care and 47% wondered about vulnerability to cyberattacks.

“Delivering products and services tailored to physicians’ top four needs can not only facilitate adoption but also heighten impact,” the executive summary of the Deloitte 2020 Survey of U.S. Physicians says.

The report also acknowledges that adoption of telehealth was tepid until the COVID-19 pandemic finally broke down many of the barriers, saying: “The rapid rollout of virtual health in response to the outbreak offers some useful lessons on the physician adoption of digital technologies.”

To read the full summary, click here.

Posted by Jana Ballinger 12/23/2020 Categories: Health IT Interoperability