My Job at LUMEDX: Kathy Sorensen

Clinical sales consultant uses frequent flyer miles to travel to Africa

Describe your professional background and what brought you to work at LUMEDX.
I was trained as a radiologic technologist. I worked in hospitals for 10 years, seven of those in the cath lab. I got an opportunity to work for a device company and was ready for a change. I took it, and have been on the vendor side for 23 years now.

Is there an average day for you? 
Every day is a bit different. I travel to hospitals to do demos for cardiology departments looking to purchase a CVIS. Those demos can be a couple of hours to a week. When I am not on the road, I do demos via WebEx (a web conferencing application). I also train new employees, and work with engineering and product development. I have been at LUMEDX for 14 years, so I do a bit of everything.

How have health IT and hospitals changed since you’ve been in the industry?
Healthcare has changed a great deal over the last 25 years. Departments used to be able to purchase what they wanted with limited oversight. Economic changes and government regulations have changed the way products are purchased. The timeline for decision making is much longer.
However, some of these regulations have required cardiology departments to focus much more on improving performance and outcomes. LUMEDX can help our clients with these types of challenges.

What would someone from outside the industry find surprising?
I guess most people don’t think that hospitals are businesses. Although the first goal of all hospitals is to take care of patients, they also have to watch finances and, ultimately, the bottom line. It is getting harder and harder for hospitals to meet these very different goals.

How has LUMEDX changed since you’ve started working here?
We have grown tremendously. I used to know everyone. I don’t anymore.

You get to keep the frequent flyer miles you rack up as part of your job. Have you used those miles to go anywhere interesting?
I used miles to fly to Africa and back. This June, I am using miles to fly business class to Italy. I also got my best friend a business class ticket with miles as well. My safari to Africa was a long-held dream. I took a three-week trip with friends to celebrate our 50th birthdays. We went to Botswana, Zambia and South Africa. So I like traveling for work and of course also for pleasure. 

Monday, April 22, 2013 11:42:00 AM Categories: careers health IT Lumedx

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